When assessing customer engagement, what metric is represented by 'people checked in over purchased packages'?

The metric represented by 'people checked in over purchased packages' is best identified as Product Per Person Average (LPPA). This metric focuses on understanding how many times customers utilize the services they have purchased, essentially giving insight into engagement levels. By calculating the ratio of customers who check into a service (like tanning sessions) against the number of packages they have bought, businesses can gauge how effectively they encourage repeat visits and customer satisfaction.

The significance of this metric lies in its ability to inform marketing strategies and operational adjustments. A higher LPPA can indicate a strong customer engagement, suggesting that customers are not only purchasing packages but are also actively using them, which is critical for refining customer service approaches and improving sales performance.

The other options represent different concepts. Marketing Return Rate pertains to the effectiveness of marketing strategies, PPA typically refers to a general measure of purchases per customer but differs from LPPA in specificity, and Retention Rate focuses on the percentage of customers who continue to return to the business over a certain period. These metrics do not directly connect check-ins to purchased packages in the same way that LPPA does.