What is one benefit of loyalty programs in tanning salons?

Loyalty programs in tanning salons are designed to encourage repeat business from clients, which is essential for building a stable customer base. By rewarding customers for their continued patronage, such programs foster a sense of value and appreciation among clients. This can lead to increased visits and greater overall spending, as loyal customers are more likely to take advantage of the benefits offered by the salon.

In contrast, while reducing operational costs and increasing prices might seem like advantages in some contexts, these are not direct benefits of implementing a loyalty program. Limiting client exposure to UV rays is an important health consideration but is generally addressed through education and regulation rather than loyalty incentives. Therefore, the primary benefit highlighted is the cultivation of repeat business, which is crucial for the salon's long-term success.