How often should one use a self-tanner to maintain color?

Using a self-tanner weekly is recommended to maintain an even and natural-looking color. The skin undergoes a natural regeneration process where dead skin cells slough off, typically every 28 to 30 days. By applying self-tanner once a week, you effectively replenish color that may fade as the skin naturally exfoliates, ensuring a consistently fresh and bronzed appearance.

This routine avoids the risk of over-application, which can lead to a buildup of product and an unnatural look. It also allows the skin to adjust to the color, making it easier to determine the right amount needed to achieve the desired shade without becoming overly dark or uneven.

The options suggesting infrequent application, like once every few months or monthly, do not account for the natural exfoliation cycle and would likely result in uneven fading or a lack of color vibrancy. Daily application can be excessive as it may overwhelm the skin and lead to an unnatural effect, while applying only monthly might be insufficient for maintaining the desired tan. Thus, weekly application strikes the right balance for optimal upkeep of your self-tanner.