How does gentle cleansing benefit tanning?

Gentle cleansing is beneficial for tanning primarily because it prevents skin irritation. When skin is irritated, it can lead to inflammation and redness, which may hinder the tanning process and result in uneven color. A gentle cleanser helps maintain the skin's natural barrier and moisture levels, promoting a healthier skin environment that allows for a more even and lasting tan. It removes dirt and impurities without stripping away essential oils, ensuring that the skin remains hydrated and prepared for tanning products or sessions. Keeping the skin calm and balanced is crucial for achieving the best tanning results.